Category: Marketing
Marketing is becoming increasingly difficult. Here’s why. – Read Write | Region & Cash
if you are running a digital company or a stationary storefront, marketing is a practical necessity. Marketing is the way to increase your brand’s visibility…
How Marketing is Reborn in the Digital Age – Forbes | Region & Cash
1955: Advertisement for the Caley Double Fruit candy bar Getty Images In 1954, legendary management guru Peter Drucker declared that marketing is one of only…
5 ways marketing leaders can deliver more value in 2022 – HBR.org Daily | Region & Cash
As the pace of digital transformation continues, marketers are now at the heart of their organizations, connecting the dots between customer needs and data, business…
Marketing has lost the thread. Here’s how we get it back. -Forbes | Region & Cash
A lot of noise Getty Images Marketing is difficult. Great marketing even harder. That has always been – and never was – true. Still, it…
How has marketing changed in the last half century? – Kellogg insight | Region & Cash
With the publication of the 16th edition of marketing managementwe sat down with Kellogg marketing professors Philip Kotler and Alexander Chernev – co-authors of this…