Entravision Announces Promotion of Karina Cerda to Executive Vice President of Global Marketing – Business Wire | Region & Cash

SANTA MONICA, CALIFORNIA–(BUSINESS WIRE)–Entravision (NYSE: EVC), a global leader in advertising solutions, media and technology, today announced the promotion of Karina Cerda to Executive Vice President of Global Marketing. In this newly created position, Ms. Cerda will lead a company-wide effort to bring Entravision’s combined global marketing strategies together under a single umbrella.

“We are very pleased to announce the appointment of Karina to this important new role,” said Walter Ulloa, Chairman and Chief Executive Officer. “Karina is a natural leader and has been a great asset to Entravision for more than eight years. Karina’s appointment is part of our company’s long-term growth strategy as we continue to expand our operational and marketing presence. Today, Entravision serves more than 7,000 customers in over 35 countries worldwide. Karina will be an important part of our expansion efforts, working closely with each of our global businesses across branding, messaging, sales and training to drive efforts that ultimately benefit all of Entravision’s stakeholders.”

Ms. Cerda has nearly three decades of track record in the media marketing industry, spanning both agency and broadcast ad sales. She began her career in 1991 at Dailey & Associates, followed by several account management positions at Noble & Asociados, Casanova Pendrill (now Casanova//McCann) and Publicis Sanchez & Levitan, all full-service advertising agencies with diverse portfolios of national clients and that specialize in reaching Hispanic consumers.

After Publicis, Ms. Cerda honed her broadcast sales experience at Univision Communications and Radio Centro, where she was General Sales Manager of Exitos. Ms. Cerda finally joined Entravision in 2014 and has since served as Vice President of Marketing & Sales Development, Senior Vice President of Marketing & Sales Development and most recently Executive Vice President of Marketing & Sales Development for US Media.

“I am very excited to have the opportunity to take on this newly expanded role at Entravision,” said Ms. Cerda. “We are experiencing exciting growth here at Entravision and I am proud to be part of the team that is working so diligently to expand our global image, digital footprint and leadership position in our target markets. I look forward to building on our outstanding and passionate global marketing organization as we continue to connect our unique portfolio of brands with our customers, not only locally but also with each of our new international divisions. Together we will take our brand, marketing and customer service to even greater heights.”

About Entravision

Entravision is a leading global advertising solutions, media and technology company that connects brands with consumers. Our dynamic portfolio includes digital, television and audio offerings. Digital, our largest revenue segment, consists of four business units: our digital commercial agency business; Smadex, our programmatic ad buying platform; our branding and mobile performance solutions business; and our digital audio business. Through our digital commercial agency business, we connect global media companies such as Meta, Twitter, TikTok and Spotify with advertisers in primarily emerging growth markets worldwide. Smadex is our mobile-first-demand side platform that enables advertisers to run performance campaigns using machine learning. We also have a branding and mobile performance solutions business that provides managed services, primarily on mobile devices, to advertisers looking to engage with global consumers, and our digital audio business provides digital audio advertising solutions to advertisers in North and South America. In addition to digital television, Entravision has 49 television channels and is the largest subsidiary of the television channels Univision and UniMás. Entravision also manages 46 primarily Spanish-language radio stations that showcase nationally recognized, Emmy-winning talent. Shares of Entravision’s Class A common stock trade on the New York Stock Exchange under the ticker symbol EVC. Learn more about all of our media, marketing and technology offerings at entravision.com or connect with us on LinkedIn and Facebook.

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