Indonesia Loyalty Programs Market Insights and Future Growth Dynamics, 2017-2021 and 2022-2026 – – Business Wire | Region & Cash

DUBLIN–(BUSINESS WIRE)–Added the report “Indonesia Loyalty Programs Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics – Q1 2022 Update”. Offer.

According to the Q1 2022 Global Loyalty Programs Survey, the loyalty programs market in Indonesia is expected to grow at an annual rate of 13.9% and reach US$883.7 million in 2022.

In terms of value, the loyalty programs market in Indonesia has registered a CAGR of 14.3% over the period 2017-2021. Loyalty program market in Indonesia is expected to keep growing during the forecast period and is expected to register a CAGR of 13.6% during 2022-2026. The loyalty program market in the country is set to grow from $775.5 million in 2021 to $1470.9 million in 2026.

With the global upheaval caused by Covid-19, many companies have had to adopt different strategies to retain customers and increase market share in Indonesia. Furthermore, according to the Q1 2022 Global Loyalty and Rewards Market Survey, around 60% of these companies invested significantly in their digital transformation and customer loyalty strategies in Indonesia. Consequently, loyalty and programs became one of the most commonly used techniques during this period. Additionally, loyalty programs have undergone a digital transformation in the last two years, as have companies.

In order to be competitive, companies build relevant and successful loyalty programs that identify the important trends in the Indonesian market and thereby increase customer loyalty. Additionally, these loyalty programs are also used as an incentive to generate more sales and actively seek ways to have more customer touchpoints.

The publisher expects marketers in Indonesia to navigate the populous region and strategize to ensure their marketing strategies result in an increase in overall brand sales. In particular, companies and brands entering this region must prioritize instant gratification as the trend is increasing now. Therefore, Indonesian brands are developing loyalty programs to keep up with this fast-moving trend and meet customer expectations.

Super Apps work with QSRs to integrate loyalty programs into their platforms in Indonesia

In Indonesia, Quick Service Restaurants (QSRs) are expanding their services to offer consumers the convenience of food delivery along with an in-store dining experience. As such, QSRs partner with super apps to improve customer experience through their rewards programs.

  • In March 2022, Starbucks announced a partnership with the superapp Grab in six Southeast Asian countries, including Indonesia, the Philippines, Thailand, Singapore, Malaysia and Vietnam. – Through this partnership, customers can enjoy Starbucks Rewards benefits when shopping through Grab. In addition, customers can order and pay in stores via GrabPay e-wallets both in store and in the app, allowing them to earn GrabRewards as well as Starbucks Rewards Stars and also order Starbucks products with last-mile fulfillment at Grab.- In particular, the QSR plans to Merge Starbucks Rewards with the Grab app to give customers more ways to earn rewards on their Starbucks orders in Southeast Asia. Specifically, Starbucks Rewards members can link their accounts to GrabRewards and earn both Stars and GrabRewards points for orders placed through GrabFood. In addition, customers can take advantage of personalized and convenient experiences while strengthening customer relationships with Starbucks through GrabPay, GrabRewards, GrabFood, GrabExpress and GrabGifts.

Starbucks, which has 1,882 stores in the Southeast Asia region, the partnership is expected to attract a significant customer base. Additionally, customers have the option to sign up for a Starbucks Rewards membership through the Grab app and redeem free drinks and birthday treats.

Indonesian B2B rewards and loyalty providers are attracting investment

As businesses experience all-time lows, businesses are focusing heavily on loyalty programs to attract new customers and retain existing customers. Therefore, loyalty and CRM management companies are attracting funds in the country. For example – In March 2022, Aldmic Technology, an Indonesia-based digital voucher startup, raised Series A funding from South Korea-based Coop Marketing, the company behind Kakao Gift. – In particular, the company offers gift vouchers that can be purchased by companies and distributed to their employees as part of a loyalty program. In particular, this company has contributed its expertise to the development of Samsung Gifts Indonesia, the company’s rewards program.

As loyalty programs help retain customers and generate positive ROI for businesses, the publisher expects these B2B loyalty businesses to attract more investment in the country over the next four to eight quarters.

E-commerce companies are introducing innovative tools to optimize customer management and retention

With the booming e-commerce industry, merchants are increasingly facing intense competition to keep their customers. Therefore, ecommerce platforms are introducing innovative tools for brands to build deeper connections with potential and existing customers.

  • In July 2021, Shopee launched Shopee Mall Brand Memberships, a tool that will help brands in Shopee Mall retain their existing customers. This tool was launched in Indonesia and six other markets such as Singapore, Malaysia, Thailand, Taiwan, Vietnam and the Philippines. This tool allows brands to customize their own membership program, e.g. B. the introduction of a welcome gift, the decision on the number of membership levels and also brand loyalty points, which are rewarded for every purchase of the buyers. In addition, customers can collect and use these points to redeem benefits such as vouchers and gifts with purchases. In addition, these Shopee Mall brand membership coupons can also be cumulated with other Shopee coupons. In particular, the brands can identify and manage different customer segments through data analysis of customer profiles, spending habits and preferences with this tool. Additionally, the company plans to add new features to this tool so that brands can merge their offline and online CRM systems and loyalty programs with this loyalty program.

With most customers spending a large portion of their income on online shopping, this company’s unique product is likely to see growth as brand partners achieve more sustainable growth by driving conversion and higher spend, while providing greater value to shoppers in the meantime .


Indonesia Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators, 2017-2026

Indonesia Loyalty Spend Market Size and Future Growth Dynamics by Functional Areas, 2017-2026

  • loyalty programs

  • loyalty platforms

Indonesia’s Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type, 2017-2026

  • Points based loyalty program

  • Tiered Loyalty Program

  • Subscription Loyalty Program

  • Perks Loyalty Program

  • Coalition Loyalty Program

  • Hybrid Loyalty Program

Indonesia Loyalty Spend Market Size and Future Growth Dynamics by Channel, 2017-2026

Indonesia Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors, 2017-2026

  • retail trade

  • financial services

  • Healthcare & Wellness

  • Restaurants & Food Delivery

  • Travel & Hospitality (Taxi, Hotels, Airlines)

  • telecommunications

  • Media & Entertainment

  • Other

Indonesia’s Loyalty Spend Market Size and Future Growth Dynamics by Retail, 2017-2026

  • Diversified Retailers

  • department stores

  • specialty shops

  • Clothing, Shoes & Accessories

  • toy and hobby shops

  • Supermarket and convenience store

  • housewares

  • Miscellaneous

Indonesia Loyalty Spend Market Size and Future Growth Dynamics by Achievability, 2017-2026

  • Map-Based Access

  • digital access

Indonesia Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type, 2017-2026

  • B2C consumer

  • B2B consumer

Indonesia Loyalty Spend Market Size and Future Growth Dynamics of Loyalty Platforms, 2017-2026

Indonesia Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms, 2017-2026

  • Customized platform

  • From the shelf platform

Indonesia Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour, 2021

  • By age group

  • By income level

  • By gender

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