The results follow Omnicom Media Group’s appointment as a leader in retail and trade media
NEW YORK, July 25, 2022 /PRNewswire/ — Omnicom Precision Marketing Group (OPMG) today announced that it has been named a “Leader” by Forrester Research, Inc. in The Forrester Wave™: Marketing Creative and Content Services, Q3 2022. As part of the 17-criteria evaluation, OPMG was the best-ranked company in the “Strategy” category, receiving the highest possible score in three criteria: implementation roadmap, innovation roadmap, and people strategy and automation.
The group also received the highest possible score for criteria in the Current Offering category, including creative intelligence, dynamic creative optimization technology, and awards and accolades. The evaluation noted OPMG’s ability to modernize content with creative intelligence, as well as its innovative automation technology and capabilities. The group’s ability to harness intelligence to fuel creativity was credited to its differentiated investments, including its universal media/content taxonomy, AI-powered creative workflows, and expanded digital commerce partnerships.
OPMG Managing Director Luke Taylor said, “This recognition from Forrester is strong validation that our investments in AI and machine learning technologies are delivering significant gains in effectiveness and efficiency across our customer base. It is particularly gratifying that OPMG has been recognized for both the quality of its creative talent and for recognizing best-in-class delivery of dynamic content delivery techniques that produce better outcomes for our clients.”
“OPMG stands out in this assessment for its creative intelligence, dynamic Creative Optimization Services (DCO) and creative caliber, which is underscored by significant recognition at industry awards,” the company said Jay Pattisall, chief analyst at Forrester. “Clients who want to scale campaigns with audience intelligence and combine brand with performance should consider working with OPMG and its agencies.”
This marketing creative and content services assessment is new Forrester wave and part of a portfolio of five Forrester wave evaluations. Other assessments within the portfolio focus on media, data strategy and activation, digital experiences, and other marketing services. This latest assessment follows the recent release of The Forrester Wave™: Global Media Management Services, Q3 2022, which recognized Omnicom network peer Omnicom Media Group (OMG) as a leader and top ranked company in the Current Offering category was awarded. OMG emerged with the highest possible scores in the following criteria: Retail Media, Commerce, Intelligence and Insights, Operations, Optimization, and Innovation Roadmap.
ABOUT OMNICOM PRECISION MARKETING GROUP
The Omnicom Precision Marketing Group aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence, and connected experiences, OPMG offers services that include data-driven product/service design, adtech/martech strategy and implementation, CRM/loyalty strategy and activation, econometric and attribution modeling, and digital experience design include and development. At the heart of delivering these services is Omni, an advanced technology platform that combines a powerful cultural insights engine with massively scaled data insights from first, second, and third-party sources, including multiple proprietary Omnicom data partnerships. OPMG is a division of Omnicom Group Inc. (NYSE: OMC).
ABOUT OMNICOM GROUP INC.
Omnicom Group (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty businesses provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries.
SOURCE Omnicom Precision Marketing Group