PeopleForBikes announces two key hires to help build better bike networks nationwide – Bike Dealers | Region & Cash

BOULDER, COLO. (July 26, 2022) – PeopleForBikes, a national cycling advocacy and trade organization, recently announced the hiring of Dave Snyder and Martina Haggerty as Senior Directors of Local Innovation. PeopleForBikes’ local innovation team designs and implements programs for cities to rapidly build better, more connected bike networks, supporting the organization’s top priority of rapidly expanding cycling infrastructure across the country.

Snyder and Haggerty will design the next generation of influential PeopleForBikes infrastructure programs. The duo will provide valuable resources to local and state governments, attorneys, the bike industry, funders and other community partners to create high-quality, connected bike networks that get more people cycling. You will also work closely with the PeopleForBikes policy team to connect local innovation program partners with federal and state lobbying campaigns to advance the organization’s bold policy and infrastructure agenda.

“Dave and Martina both bring so much experience and expertise to the table. From leading a top performing state and local cycling advocacy group to working in city government, these two know what it takes to make cycling in cities and states across the country great,” said Jenn Dice, President and CEO of PeopleForBikes. “Your work will directly support our efforts to make America the best cycling nation in the world by building more connected bike networks and ensuring everyone has the opportunity to ride the experiencing the joys of cycling in communities across the country.”

Snyder joins PeopleForBikes from CalBike, where he served as Executive Director since 2010. During his tenure, Snyder’s leadership helped CalBike pass model electric bike legislation, fund e-bike incentives, lobby the California Department of Transportation to reform Complete Streets, and secure a $100 million increase in federal funding for biking and hiking to over $1 billion.

“I’m excited to join the PeopleForBikes team and help USA take a huge leap forward in making it easier for people to ride bikes. There is a hunger for solutions to multiple crises in this country – a just economy, a sustainable climate and better health – and cycling can help with each of them,” Synder said. “As Martina and I join this already strong team, I am confident that we can achieve the policy changes needed to make cycling better in our communities across the country.”

“Dave has extensive experience designing and leading cycling advocacy groups and understands the bureaucracy of working with government agencies at all levels,” said Dice. “As one of the most successful statewide advocacy directors in the country, we look forward to bringing his deep network and knowledge to our team.”

A native of Providence, Rhode Island, Haggerty brings with him a wealth of city-level experience. During her 13 years with the city, Haggerty served as principal planner, followed by her appointment as director of special projects, where she focused heavily on strategic planning, urban design, forward-thinking public policy and more.

“I’m thrilled to lead the work of PeopleForBikes in communities across the country and implement bold changes to make cycling safer and more accessible for people of all ages, abilities and backgrounds,” said Haggerty. “Local innovation and investment in cycling plays a fundamental role in making our communities more sustainable, equitable and healthy. I look forward to bringing my experience at the intersection of transportation, land use and advocacy to our efforts in cities across the country to strengthen.”

“Martina’s direct work with city officials, municipalities, and engineering and planning departments is invaluable to our local innovation work,” said Dice. “Martina has been at the forefront of some of PeopleForBikes’ most successful programs over the many years and she understands the political dynamics it takes at the city level to achieve our infrastructure goals.”

As part of PeopleForBikes’ Final Mile program, Providence recently built 43 miles of new bike lanes in less than two years as part of its Great Streets initiative. The program successfully accelerated the build-out of connected bike networks in five US cities by stimulating municipal investment in bike infrastructure through a combination of funding, communications, advocacy and political will.

“Having previously led PeopleForBikes’ Big Jump and Final Mile programs in Providence, I’ve seen first-hand the tremendous impact investing in cycling infrastructure, culture and advocacy has at the local level,” said Haggerty.

Martina Haggerty will take up her new position on a limited schedule on August 2nd and can be reached at Dave Snyder will take up his new role on August 15th and can be reached at If you have any questions about the new hires, please contact

About PeopleForBikes

PeopleForBikes makes cycling better for everyone, uniting millions of Americans, thousands of businesses and hundreds of communities to make every bike ride safer, more accessible and more fun. When people ride bikes, great things happen. Join us at

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