The secret is in the sauce. A TikTok user and personal chef from the Miami area stopping by Boss pee defends her new pink sauce. The $20 spice that was trending in June has made it drew some criticism. That’s because Chef Pii has been pretty quiet about what goes into the sauce and how she makes it.
As TikTok users have pointed out, the nutrition label had a typo. The sauce was also various shades of pink, and the label did not include the words “refrigerate.” There were also issues with the product’s packaging as some bottles exploded during shipping.
Boss Pii apologized in a video posted on Thursday. Acknowledging the flaws, she admitted that Pink Sauce is a small company that’s developing “very, very quickly.”
It’s common for new brands to have some bumps in the road or take off faster than expected. But as the pink sauce trend has shown, social media algorithms can make or break success. After selling just 700 bottles of the pink condiment, which is said to taste similar to ranch dressing, Chef Pii went viral. She got a lot of attention before she was ready. The algorithm gives, it takes.
Here are today’s other top stories:
Social media is making Gen Z and Millennials feel bad about their finances
Do you feel guilty about buying that new pair of shoes after seeing ad after ad on social media? You’re not alone. A new study from Bankrate found that 64% of social media users regret impulse purchases. However, it doesn’t end there. Almost half of Gen Z and Millennials social media users think negatively about their finances after seeing other people’s posts. That’s more than any other generation.
Ted Rossman, senior industry analyst for Bankrate credit cards, explained:
“Social media distorts reality in the sense that people try their best and sometimes present unrealistic versions of themselves. You don’t know if someone has taken on a ton of debt to finance that amazing vacation or that perfectly put together outfit that’s captured in their photos. This can lead to a kind of “keep up with the Joneses” competition among friends and acquaintances.”
Money isn’t the only thing Gen Z feels bad about. When they see the social media posts of others, 49% of Gen Z feel negative about their looks, most of all categories, as well as their careers, personal relationships and life situations. This aligns with numerous studies that have linked anxiety, depression and low self-esteem social media.
Why this matters: More than half of the world’s population spends at least two hours a day on social media. (It’s designed that way addictive.) It is not all bad, although. The key is to be intentional, avoid unhealthy accounts, support others, and be aware before you share what you see online. As PR professionals, it is particularly important to us to promote our companies and customers in a sustainable and healthy way.
MailChimp published his Benchmark Report 2022, which is brimming with data from more than 2,000 freelance and agency professionals. The report includes information on cash flow and profits, returning customers, agency demographics, and how people measure their success.
When asked “What is most important to me?”, 34% of respondents said their top priority is making an impact in the world. Agencies that reported participating in social and environmental initiatives also reported faster growth and higher incomes.
For new customers, 34% of those surveyed stated that they had no minimum contract value. However, 22 percent of customers pay $20,000 to $49,000 in the first 12 months.
When it comes to challenges, agencies both large and small say they “too busy working in business instead of working at it.“For agencies with less than $1 million in revenue, cash flow is a big concern. 61% of agencies say a client accounts for more than a fifth of their revenue, up from 46% last year.
Facebook, Instagram and LinkedIn announce new features
changes. Ch-ch changes. Not surprisingly, our dear friends Facebook, Instagram, and LinkedIn are making some changes. Facebook already has that seen a lotplans to create user feeds resemble Tiktok. Facebook parent company Meta explained that the main feed will be called “Home” and will be a place for people to “discover new content.” A new Feeds tab shows only posts from friends, family, Pages and Groups, with the most recent posts at the top.
Also influences TikTok the latest changes on Instagram. On Thursday, Meta (who also owns Instagram) announced that virtually all video uploads are now becoming reels. As explained by Meta:
Because reels offer a more immersive and fun way to view and create videos on Instagram, we’re bringing the full-screen experience to your video posts, too. In the coming weeks, new video posts shorter than 15 minutes will be shared as reels.
Interestingly, LinkedIn is introducing a new engagement feature, “Republish.” Andrew Hutchinson, content and social media manager at Social Media Today, said the feature can help alert followers to new job opportunities and trending reports.
Why this matters: Let’s talk about LinkedIn. rebooking, like retweet, could make it easy for others to spread criticism and negativity. And fast. While reposting seems to stem from a need for more user interaction, it’s a feature that should be approached with caution.