Rising Importance of Customer Experience as an Integral Part of Global Marketing Automation Software Market Growth – Digital Journal | Region & Cash


According to Inkwood Research forecasts, the global Marketing Automation Software Market is expected to register a CAGR of 10.23% in terms of Revenue during the forecast years 2022-2030.

“Browse 65 Market Data Tables and 53 Figures spread over 245 Pages along with Detailed TOC on Global Marketing Automation Software Market Forecast 2022-2030.”

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Marketing automation software helps automate marketing operations. In addition, it minimizes the number of repetitive tasks associated with traditional marketing processes and improves their overall efficiency. Marketing automation software also helps businesses generate more sales and better ROI.

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Increasing importance of customer experience to drive market growth

Marketing automation software analyzes enterprise-wide marketing data based on statistical alerts and facts to make investment-related marketing decisions. The software also integrates resources for providing complete visibility into marketing efforts, related spend and effectiveness over time. Businesses are recognizing the essence of customer centricity in online marketing and hence are encouraging them to make significant investments in marketing automation software. Additionally, it has also become crucial for businesses to effectively manage the digital customer experience to ensure existing customers are retained while attracting new customers.

BFSI: Fastest growing industry

Digitization in the baking and insurance sectors is one of the most important factors for general market growth. In the digital age, buyers are well informed about services and products. Banks and other financial institutions like non-bank financial firms and insurance companies are also among the major users of marketing automation software.

Additionally, increasing competition among financial institutions, rising demand for better services, and low product differentiation are driving the marketing automation software market in the banking and insurance industry. This is because marketing automation is a crucial tool for financial institutions to evaluate the efficiency of marketing tasks and operations, improve their relationship with customers, and maximize their return on investment (ROI).

North America: Dominant region in terms of revenue share

Increasing demand for digital marketing, rapid adoption of retail automation tools, and advances in cloud computing are driving market growth in North America. Also, the increasing use of social media marketing, lead targeting techniques, search engine optimization (SEO), conversion rate optimization (CRO), etc. contribute to the market growth.

There are several global players on the market. There is an increasing prioritization of additional features, promotional activities and competitive pricing to differentiate between the offerings. Such aspects promote market competition. Salesforce.com Inc, Sap SE, International Business Machines Corporation, Adobe Inc, Oracle Corporation, etc. are among the most notable companies in the market.

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Inkwood Research specializes in syndicated and custom research reporting and consulting services. Market intelligence studies with relevant fact-based research are tailored to industries such as technology, automotive, chemical, materials, healthcare and energy with an objective understanding that recognizes the business environment. Our geographic analysis includes North and South America, CEE, CIS, Middle East, Europe, Asia and Africa.

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