Marketers are testing YouTube shorts, another TikTok rival – The Wall Street Journal | Region & Cash

Marketers are increasingly experimenting with reaching consumers with YouTube Shorts, one of the few competitors to TikTok’s short video sharing platform. Shorts is YouTube’s answer to Bytedance Ltd.’s TikTok, which like TikTok is presented as a feed of short, vertically oriented videos. Videos can be up to 60 seconds long and creators can add hashtags, … Read more

ThredUP Appoints Noelle Sandler as Chief Marketing Officer – Forbes | Region & Cash

A customer using a ThredUP clearance bag to tidy up her closet. Courtesy of ThredUP ThredUP’s new Chief Marketing Officer is aimed at younger customers. Noelle Sadler, the first dedicated CMO in five years, is tasked with attracting a younger generation than the typical second-hand site consumer. “The marketing challenges that ThredUP will face in … Read more