Social Retail Marketing™ (SRM™) suggests that consumers shouldn’t stop what they’re doing … [+] Business. getty The experience economy is about monetizing memories; The attention economy is about serving the focus of consumers, and now, post-pandemic, the impatience economy is about engaging consumers with instant, easy shopping via social media engagement. The new book The … Read more
It goes without saying that the nation is a little tight on cash right now – individuals and businesses alike. Reduced marketing budgets across the board are inevitable, making it initially sound like PR pros will soon be jumping through hoops to keep clients’ businesses going. However, many believe otherwise. In the competition between advertising … Read more
Future marketing challenges and drought were two topics that dominated discussion among panelists attending the Cattle U and Trade Show on August 5 at the United Wireless Arena in Dodge City, Kansas. The popular Livestock Marketing panel drew crowds on day two of the Cattle U and Trade Show August 4-5 at the United Wireless … Read more
Hi! Get a glimpse of how Austin Graff, a former PIMCO portfolio manager, is beating the stock market with the TrueShares Low Volatility Equity Income ETF in this week’s ETF Wrap. Please send feedback and tips to christine.idzelis@marketwatch.com. You can also follow me on Twitter at @cidzelis and find me on LinkedIn. A small exchange-traded … Read more
IRVINE, Calif., Aug. 09, 2022 (GLOBE NEWSWIRE) — petal, a route-through-market platform for the cannabis industry, announced its expansion into the Michigan and Massachusetts legal cannabis markets, expected to launch in fall 2022. Sell-through retail channels in competitive markets. With proven success in California, Petalfast will help cannabis brands achieve rapid growth in the expanding, … Read more
The Federal Trade Commission’s guidelines for advertising claims containing environmental terms such as “carbon offsetting” are to be revised. The agency publishes its Guides for the Use of Environmental Marketing Claims, also known as Green Guides, to describe how consumers are likely to interpret certain claims and how marketers can substantiate them to avoid accusations … Read more
The Federal Trade Commission’s guidelines for advertising claims containing environmental terms such as “carbon offsetting” are to be revised. The agency publishes its Guides for the Use of Environmental Marketing Claims, also known as Green Guides, to describe how consumers are likely to interpret certain claims and how marketers can substantiate them to avoid accusations … Read more
Opinions expressed by entrepreneur Contributors are their own. Franchise marketing has many moving parts, including SEO, paid search, social media, and more. But one of the most important if not the The most important aspects of a well-developed digital marketing strategy is content – the things you write and share to tell and sell your … Read more
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Monigle CEO JustinWartell discusses the challenges healthcare marketers face and shares strategies to keep up with the competition. Recently, Monigle released the Humanizing Brand Experience: Healthcare Editing Volume 5 report, which highlights healthcare consumer trends, top healthcare marketing brands, and strategies for healthcare marketers to address their ever-evolving role and the challenges they face , … Read more