TechCrunch+ Summary: Rethink Your Marketing Stack, Pitch Deck Teardown, Post Acquisition – TechCrunch | Region & Cash

Last month, US Treasury Secretary Janet Yellen said the economy was “in a period of transition,” citing that “we have a very strong job market. If you create nearly 400,000 jobs a month, it’s not a recession.”

Today we learned that the US added 528,000 new jobs over the last month and the unemployment rate has fallen to 3.5%, but for many people in the tech industry, that’s a difference: According to Layoffs.fyi, 467 startups gave up 64,518 employees so far in 2022.

Marketing can’t cure everything that ails a business, but it’s the easiest channel to make iterative changes that deliver immediate results.


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In his latest TechCrunch+ column, Jonathan Martinez says it’s time to “reforecast, reprioritize and refine” strategies to shift key growth metrics like ARPU and LTV.

Using several examples, he explains some ways companies can forecast their earnings at shorter time intervals, as well as exercises to fine-tune their marketing stack.

“If there have been new channels and big experiments involved, it’s probably best to put them on hold until markets recover,” he advises.

Thanks for reading,

Walter Thompson
Editor-in-Chief, TechCrunch+
@yourprotagonist

From NDA to LOI: What Really Happens When Your Startup Is Acquired?

Photo credit: Anna Minkina (opens in a new window) /Getty Images

On Tuesday, Yair Snir, vice president and chief executive officer of Dell Technologies Capital, published an article explaining why founders should consider an acquisition, especially since their chances of an IPO are so slim.

In a follow-up, he guides the readers into the post-acquisition integration phase/process:

  • The shopping sprint
  • The way to the LOI
  • involve bankers?
  • Dive into due diligence
  • Define “Day One”.
  • You have been acquired!

“Although IPOs grab more headlines, a well-timed, well-planned acquisition can mean even greater opportunities for you, your team, and the technologies you develop,” says Snir.

Here’s what to do when creating your first employee benefits package

woman dropping present into outstretched hand;  Startup for employee benefits

Photo credit: We are (opens in a new window) /Getty Images

When I was working at a start-up near a climbing gym, a manager proudly announced that he had negotiated a discount for our entire workforce as a company bonus.

However, when it was explained that this benefit was only beneficial to those employees who were already gym members, it seemed a bit marginalizing. To restore parity, employees who declined gym memberships were offered rideshare credits.

“Founders need to ask themselves what is really important to their business and what benefits best align with their cultural values,” said Anitra St. Hilaire, vice president of people at ThreeFlow.

Dear Sophie, how long do I have to stay in my current job after I get my green card?

lone figure at the entrance to the hedge maze that has an American flag in the middle

Photo credit: Bryce Durbin/TechCrunch

Dear Sophie,

I’m a software engineer currently on an H-1B. My employer sponsored me for an EB-2 Green Card and my application was approved, but I am still awaiting a decision on my permanent residency application.

I want to leave my employer and do something completely different. Can I transfer my Green Card to another employer in a different area and position, or should I keep it in my current position until I receive my Green Card?

If I should stick it out, how long should I stay with my current employer after receiving my green card?

– Desire for change

Will a weaker euro lead to higher US investments in European startups?

Photo credit: Nigel Sussmann (opens in a new window)

Russia’s invasion of Ukraine, pandemic supply chain issues and the looming recession are dragging down the value of the euro, but there could be a silver lining for European startups.

A stronger dollar not only helps them make more money selling to the US, but could encourage US investors across the pond to invest, suggest Alex Wilhelm and Anna Heim in The Exchange.

“US dealmakers on the fence might find a stronger dollar a nudge to persuade, though not enough to really change behavior.”

6 first-time fund managers detail how they are preparing to thrive during the downturn

A fruiting orange tree being harvested in a barren Southern California desert landscape;  First-time investors who thrive in downturns

Photo credit: Stefan Swintek (opens in a new window) /Getty Images

According to PitchBook, 270 new venture funds raised a total of $16.8 billion in 2021. Twelve months later, the managers of these funds are trying to understand a changed landscape where the old rules no longer apply.

To learn more about how their strategies and tactics have evolved, Rebecca Szkutak interviewed these first-time fund managers:

  • Giuseppe Stuto, co-founder and managing partner of 186 Ventures
  • Ariana Thacker, Solo GP and Founder of Conscience VC
  • Leslie Feinzaig, Founder and CEO, Graham & Walker
  • Tom Ferguson, GP and Managing Partner, Burnt Island Ventures
  • Rex Salisbury, GP and Founding Partner, Cambrian
  • Marco DeMeireles and Allan Jean-Baptiste, co-founders and GPs of Ansa Capital

Pitch Deck Teardown: The $2.5M Glambook Seed Deck

Glambook+Seed+Pitch+Deck+TechCrunch+Pitch+Deck+Teardown slide cover

Photo credit: glam book (opens in a new window)

This summer, Glambook, a booking platform aiming to become the “Uber for the beauty industry,” raised $2.5 million at a $12 million valuation.

To help TechCrunch+ readers understand why Glambook’s pitch helped seal the deal, Haje Jan Kamps tears down her 19-slide deck and reveals a company operating in a “market that’s bigger than you.” think”, is rapidly gaining importance.

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