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Business Reporter: Yell – future-proof UK businesses with digital marketing from experts
For many years, the key to a company’s success has been providing customers with the highest quality goods or services in order to build a good reputation through word of mouth.
In today’s digital world, this is no longer enough – companies must also build and maintain a fantastic presence and reputation online. Whilst many small and medium sized enterprises (SMEs) in the UK are aware of this need, some may not know how best to do it, who can help them promote their business online and how to better engage with customers and they can address.
For businesses that have already embraced the opportunity to be visible online, the new challenge is that it is becoming increasingly difficult to stand out from the competition on popular websites, apps, search engines and social media channels. This has opened the door to online advertising to help businesses reach their target audience, including professionally built websites to give the best possible impression to potential customers and effective strategies to increase and manage reviews.
This means that for many business owners, reaching more customers can seem like an exciting balancing act between prioritizing the already precious time, energy and money it takes to run their business and knowing how to support their digital growth and can manage their marketing efforts.
Of course, the catalyst for many businesses realizing that a great online presence is a must rather than a nice-to-have was the recent pandemic. To survive in a business climate that simply did not exist before, SMBs have had to think fast and adapt their business offering and structure to accommodate a more distanced way of working and interacting with existing and new customers. Investing in online services has been paramount in order to continue serving customers and keep their business running.
For example, during the lockdown, when more people were working from home and not going on vacation, the demand for home improvement products rose sharply. A 20+ year Yell customer, family business Premier Timber on the Isle of Sheppey, was able to capitalize on this opportunity by ensuring they had a strong, trusted online presence that was easy to find and contact. Premier Timber made the most of its Yell listing by enabling Yell messaging so customers could send messages instantly. This allowed the company to showcase their great customer reviews, set up a website for ecommerce, and optimize for the right search terms. Premier Timber has been able to grow its customer base and order numbers well beyond expectations during the lockdown, where many other businesses simply weren’t equipped to do so.
Customer stories like these have helped make Yell a household name and advocate for local businesses for more than 50 years – along with its iconic TV spots in the Yellow Pages such as campaigns directed by JR Hartley and James Nesbitt. With the release of the last Yellow Pages directory in 2018, the Yell brand has evolved with the times and now offers the latest in digital marketing technology to better help UK businesses increase their online visibility and reputation and grow their business and to increase their customer base.
For smaller businesses with one to five employees, Yell offers self-service business growth tools to improve visibility, reputation and online communication. Yell is now much more than an online directory – it’s a stepping stone to a much broader network (including Apple, Amazon and Microsoft channels) with a range of features that also help businesses be found, trusted by customers to become and to get in touch with them.
Crucially, they can manage all of this in one place – the innovative Yell for Business app. This gives owners and managers full control of their company’s online presence in the palm of their hand. Yell’s vision is to become a fully transactional online marketplace that enables digital touchpoints across the entire lifecycle of business customers.
For larger, more established SMB customers, Yell offers a range of fully managed digital marketing services to help businesses increase their online reach and maximize their return on investment. Services include online advertising campaigns (including pay-per-click, display and social media), website building, video production, search engine optimization (SEO) and reputation management – all supported by products and services from leading technology companies such as Google, Meta (formerly Facebook), Microsoft and Wix.
Yell continues to develop and improve its offering for UK businesses based on real customer feedback, as its mission is – as always – to connect businesses and customers in brilliant ways.
Yell offers a one-stop shop for all your marketing needs – see how it can help you here: business.yell.com/
Originally published on Business Reporter